Softener comes in 3 kinds of scents such as osmanthus

 The plant-derived fragrance brand "suuw." Is born.

The first brand products, laundry detergent and fabric softener, will be on sale from September 30th (Thursday) only on the official website.

Plant-derived fragrance brand "suuw." Debuts

suuw. is a plant-derived fragrance brand with the concept of "creating a special healing time with the power and scent of plants."

It seems that they will develop natural, vegan, and sustainable items that are kind to both themselves and the earth.

The brand's first items are made-in-Japan laundry detergent and fabric softener. Achieving 95% or more of naturally derived ingredients, vegan compatible, non-silicon, etc. are packed with various commitments.

It takes more than a year from the conception to complete the washing time, which is indispensable no matter how busy you are, without compromising the scent and the gentleness to the skin so that it becomes a "special healing time".

"Fermenstation Co., Ltd." is in charge of product development of suuw. The company develops and manufactures sustainable cosmetic raw materials and ethanol using its unique fermentation and distillation technology.

In addition, they are working to reduce the environmental burden by using recyclable materials as much as possible for product packaging. The "Greige Color" bottle, which fits well in the interior, is very fashionable, isn't it?

Unscented detergent & 3 kinds of softeners that are particular about fragrance

Detergent is fragrance-free so that the scent of fabric softener will stand out. The softener containing natural essential oil has three kinds of scents


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