Shiseido, looking ahead to the next generation, to deepen the skin beauty area

 Shiseido has set a corporate mission of "BEAUTY INNOVATIONS FOR A BETTER WORLD" and is stepping into the skin beauty field, which was previously impossible with cosmetics.

We will challenge innovation that brings confidence, courage, joy and happiness to people all over the world, and aim to provide exciting value like a dream without being bound by the time of age.

Based on the patented technology "Second Skin" that forms artificial skin on the skin acquired from the US venture company "Olivo Laboratories" in 2018, by combining the formulation development technology that Shiseido has been good at, it is just cosmetics. We have succeeded in developing an unprecedented innovative product that goes beyond the framework of new products.


The second skin is a two-component, two-step beauty essence for the eyes. First, apply a transparent gel containing a reactive polymer to the skin, and then layer the beauty essence containing the catalyst on it. The two liquids then react to form a transparent, highly flexible film that hides the slack and leads to a cosmetological finish.

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