Shiseido Develops World's First Highly Accurate "Sag" Evaluation Method

 Shiseido has succeeded in developing the world's first quantitative and highly accurate "sag" evaluation method.


In general, "sagging" caused by deformation of facial skin tissue due to gravity is caused by a complex combination of multiple factors such as skin swelling, fat accumulation, facial muscle weakness, and aging of the epidermis and dermis. As a method of evaluating "sag" that greatly contributes to the appearance age, visual judgment using an image has been generally used, but it is influenced by the subjectivity of the judge and evaluated with good reproducibility. There was a problem that it was difficult.

This time, by taking a picture of the shape of the entire face using a 3D camera and converting the "volume change of the face due to gravity" that occurs when the posture is changed by a mathematical technique, "sagging" is accurate and objective. We have developed a "sag index" that can evaluate "".

For verification of the evaluation method, we utilized the test results in which the subject used the prototype containing the material effective for "sag" continuously for 2 weeks by the use step combining the original beauty method.

As a result, the "sag" evaluation using the new "sag" index has made it possible to reliably grasp the "customer's actual feeling of effect", which has been difficult to evaluate with high accuracy.

Comments

Post a Comment

Popular posts from this blog

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T...
Read more

Saishunkan Pharmaceutical Co., Ltd. develops overseas business as a major pillar

Saishunkan Pharmaceutical Co., Ltd., which manufactures and sells cosmetics, pharmaceuticals, and quasi-drugs centered on the basic cosmetics "Domohorn Wrinkle," is now consuming about 120,000 people in 43 countries around the world, 10 years after its overseas expansion in 2011. People have purchased Domohorn Wrinkle products, of which 30,000 have made repeat purchases. In September 2021, the Domohorn Wrinkle brand started to be developed for the Chinese market by utilizing cross-border EC.
Read more

[Popular "Micho" in Korea] What is the effect and how to drink? I will explain the power of vinegar that is good for beauty!

 Summary Do you know the popular "Micho" in Korea? It is popular in Korea, which is said to be a beauty powerhouse, and as a trend-sensitive woman, you should know in detail. It is a drink that combines the power of vinegar and fruit juice, and vinegar that can be drunk like juice has already become a hot topic in Japan. This time, I will introduce you to such beautiful vinegar!  What kind of drink is beauty vinegar? Beautiful vinegar, which is a famous vinegar in Korea. Read "Micho". It means "vinegar to be beautiful". It is made with the concept of vinegar that can be continued comfortably every day to be beautiful and healthy. I'm glad that you can drink it like juice. "Mizu" is made from 100% fruit fermented vinegar, and the fruits are alcohol-fermented and then acetic acid-fermented, gradually changing to vinegar. It is made to be easy to drink even for those who are not good at it because it does not have the peculiar feeling of vinegar...
Read more