Shiseido begins development of games centered on STEM education at "CPB"

 Shiseido is a global luxury brand "Cle de Peau Beauté (CPB)", a game centered on STEM (science, technology, engineering, mathematics) education to help girls motivate themselves to learn. Started development.

During the pandemic, temporary school closures were forced all over the world. According to a study conducted by UNICEF, UNESCO and others, it is estimated that children of this generation will lose $ 10 trillion in long-term income if school closures and learning opportunities continue to decline due to the pandemic.

This is especially true for young girls, and a UNICEF study found that the psychological and social stress and mental health problems that the new coronavirus puts on women are increasing, affecting their learning abilities. Is shown to be exerting.

Clé de Peau Beauté is heavily inspired by Aryona Tokachenko, a female IT entrepreneur from Central Asia and a recipient of the 2021 Power of Radiance Awards, for her achievements in promoting STEM education. This time, we have decided to start developing a game centered on STEM education.

Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté, said, "Because of the crisis of continuing education due to the corona disaster, it is possible to support girls' activities related to STEM education and make meaningful changes. I'm very happy. Tokachenko has devised and achieved results in the community of Kazakhstan where girls can have fun and immerse themselves in STEM subjects. I hope it will be an opportunity to pave the way for a brilliant and equal society. "

In the future, we will be able to invite educators, parents, and children to learn more about the importance of STEM education and enjoy STEM games in each country and region where Cle de Peau Beauté is deployed. We are planning to hold an event.

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