Oriental beauty challenges to achieve both simplicity and high functionality

 Toyo Beauty, a major domestic cosmetics ODM / OEM company, has assigned more than 120 researchers to each skin care and hair care department to strengthen its ODM business, and is increasing its R & D expertise.


Takuma Maeda, Senior Leader of Utsunomiya Research Institute's Utsunomiya Product Development Department, took up the "trend of non-silicon shampoo" from his career and "ridden the wave of trends and engaged in the development of many new products to meet customer needs. I think we have become more responsive, "he said as one of the turning points in promoting the company's ODM business.


The ability to respond to market changes and customer needs accumulated in the hair care field has been demonstrated in the skin care field as well, and in recent years the ODM strategy of the skin care sector has been performing well.

With simple prescriptions, there are an increasing number of cases, such as single-ingredient undiluted cosmetics, reducing the number of ingredients to make high-concentration ingredients, or carefully selecting only the necessary ingredients.


In recent years, the number of free-form products that do not use preservatives or petroleum-based raw materials has increased.


Under such circumstances, Mr. Maeda said, "Synthetic fragrances may be required to have a simple prescription that can appeal to high functionality by focusing on the key ingredients" to differentiate in the market. , Regardless of the natural essential oil, I have the impression that the attention to fragrance has been strengthened by the corona virus. "

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