Kose releases hybrid high-performance mascara from Facio

On November 16th, Kose released a hybrid mascara from the make-up brand "Facio" that has both "difficulty in removing" that is resistant to sweat and water and has a long-lasting finish, and "easy to remove" that can be easily removed with just hot water and face wash. "Permanent Curl Mascara Hybrid" (long: 2 colors 6g each for 1430 yen, volume: 2 colors 6g each for 1430 yen) will be on sale at dealers and ECs nationwide.

Achieving the contradictory functions of "difficulty to remove" and "easy to remove" required for mascara has been a technical issue for many years. By blending "Neo Easy Off Ingredients" that give ease, we have achieved a high level of both difficulty and ease of removal.


The new mascara is resistant to sweat, water, and sebum, so it won't fade all day long and will keep curls, but it will soften when you wash your face with hot water. There is no sense of burden.

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