"DX promotion" is indispensable for Shiseido to realize its corporate mission

 At Shiseido, whose corporate mission is "BEAUTY INNOVATIONS FOR A BETTER WORLD," as a "PERSONAL BEAUTY WELLNESS COMPANY," we aim to become a company that realizes the health and beauty of each individual throughout their lives. We consider DX promotion to be indispensable.


On July 1, this year, we established a joint venture "Shiseido Interactive Beauty Co., Ltd. (SIB)" with Accenture, and have begun to promote DX focusing on Shiseido Japan in order to realize our corporate mission. ..


Regarding the aim of establishing a new company, Mr. Kosuke Koyanagi, Group Manager, Strategic Planning Group, Digital Strategy Department, SIB, said as follows.

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