"DX promotion" is indispensable for Shiseido to realize its corporate mission

 At Shiseido, whose corporate mission is "BEAUTY INNOVATIONS FOR A BETTER WORLD," as a "PERSONAL BEAUTY WELLNESS COMPANY," we aim to become a company that realizes the health and beauty of each individual throughout their lives. We consider DX promotion to be indispensable.


On July 1, this year, we established a joint venture "Shiseido Interactive Beauty Co., Ltd. (SIB)" with Accenture, and have begun to promote DX focusing on Shiseido Japan in order to realize our corporate mission. ..


Regarding the aim of establishing a new company, Mr. Kosuke Koyanagi, Group Manager, Strategic Planning Group, Digital Strategy Department, SIB, said as follows.

Comments

Post a Comment

Popular posts from this blog

Saishunkan Pharmaceutical Co., Ltd. develops overseas business as a major pillar

Saishunkan Pharmaceutical Co., Ltd., which manufactures and sells cosmetics, pharmaceuticals, and quasi-drugs centered on the basic cosmetics "Domohorn Wrinkle," is now consuming about 120,000 people in 43 countries around the world, 10 years after its overseas expansion in 2011. People have purchased Domohorn Wrinkle products, of which 30,000 have made repeat purchases. In September 2021, the Domohorn Wrinkle brand started to be developed for the Chinese market by utilizing cross-border EC.
Read more

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T...
Read more

[Popular "Micho" in Korea] What is the effect and how to drink? I will explain the power of vinegar that is good for beauty!

 Summary Do you know the popular "Micho" in Korea? It is popular in Korea, which is said to be a beauty powerhouse, and as a trend-sensitive woman, you should know in detail. It is a drink that combines the power of vinegar and fruit juice, and vinegar that can be drunk like juice has already become a hot topic in Japan. This time, I will introduce you to such beautiful vinegar!  What kind of drink is beauty vinegar? Beautiful vinegar, which is a famous vinegar in Korea. Read "Micho". It means "vinegar to be beautiful". It is made with the concept of vinegar that can be continued comfortably every day to be beautiful and healthy. I'm glad that you can drink it like juice. "Mizu" is made from 100% fruit fermented vinegar, and the fruits are alcohol-fermented and then acetic acid-fermented, gradually changing to vinegar. It is made to be easy to drink even for those who are not good at it because it does not have the peculiar feeling of vinegar...
Read more