AI produces 1,000 package designs in one hour, contributing to design work efficiency

Plug Co., Ltd., which develops package designs and conducts marketing research, will provide AI services on September 27, where AI will automatically generate and evaluate designs and develop product package designs preferred by consumers. Then announced.

In this service, artificial intelligence repeatedly generates and evaluates, creating 1,000 proposals in one hour. It has become possible to create "a large number of designs in a short period of time," which was not possible in conventional design development, and by being able to select design proposals that are highly evaluated by consumers, significant time savings and costs can be achieved. Allows for reduction.

For UP design proposals, AI will generate the design just by uploading the image material. At the same time, AI will select the design proposals that consumers like based on the data of the consumer survey of 9.2 million people.

Based on this high-level design, AI further generates a design and repeats "design generation and evaluation".

And finally, TOP100 is displayed from 1,000 proposals. By ranking with 19 image words such as "delicious", "cute", "simple", and "luxury / high quality", it is possible to select a design that matches the concept of the product.

The company has the following benefits of this service:

・ Significant reduction in product development period and cost reduction

・ Contributing to increased sales of new and renewed products

・ Contributing to operational efficiency of product development staff, brand managers, and designers involved in product development

・ Can be used in 51 categories including beer, beverages, confectionery, seasonings, sake, pasta sauce, pharmaceuticals, pet supplies, Japanese-style delivery, business books, and cosmetics.

・ Targeting by gender and age is possible, and package development that is suitable for the target group is realized.

・ Because no consumer survey is conducted, the risk of information leakage is greatly reduced.

In the future, "Twice a year in spring and autumn, we will continue to conduct a consumer survey of more than 1.2 million people on about 1,200 products to add more categories and design consumers. Evaluation that takes into account trends is also possible. "


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