There is room for expansion in the men's cosmetics market for both "toners" and "sunscreens"

 The usage rate of lotion for all men was 35%. However, there were 9% of people who are currently unused but intend to use it in the future.

In addition, when both men and women were asked about their intentions to recommend to non-users, 16% of men and 35% of women had the intention of recommending them.

Next, when asked about "attractive quality" in terms of the characteristics that men demand for lotion, "suitable for both men and women," "large amount of content," "low price," and unified quality are "moisturizing power" and "hypoallergenic." "It suits my skin", the natural quality was "moisturizing power", "prevents dryness and dryness", and the indifferent quality was "unscented", "good makeup", "fashionable design", etc.

On the other hand, when asked about sunscreens for men's cosmetics, the usage rate of sunscreens for all men was 35%. There were 14% of people who are currently unused but intend to use it in the future.

At the same time, when both men and women were asked about recommendations for non-users, 16% of men and 35% of women were willing to recommend.

According to the company, the company analyzes these results as "a way to expand the men's lotion market and men's sunscreen market is to use recommendations from current users for announcements."

Furthermore, in terms of the characteristics that men demand for sunscreens, the attractive qualities are often "sustainable effect", "additive-free", "non-greasy", "can be used in any part", "large amount of content", and "low price". As for the unified quality, "high UV cut effect", "hypoallergenic", "suitable for one's skin", and "sustainability of effect" were desired.

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