Shanghai MEIHE Group, reimported luxury cosmetics from the UK to China are doing well

 In China's ever-expanding cosmetics market, overseas luxury brands such as Europe, the United States and Asia are rapidly increasing their market share year by year in the mid- and high-priced base makeup categories.


The Shanghai MEIHE Group is a high-quality base makeup product with a skin care effect that beautifies and conditions the skin to meet the needs of Chinese women seeking high-quality medium- and high-priced base makeup. In September 2020, the UK-based luxury cosmetics brand "EXACTING" was launched.


In China, it has already been introduced in more than 500 stores such as department stores, variety shops, and commercial facilities, and we are considering expanding into Japan in the future.

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