Kao opens SENSAI flagship store in Tmall, China

 On September 9, Kao opened the flagship store of Kanebo Cosmetics' super prestige brand "SENSAI" at China's largest B2C online shopping mall "Tmall" operated by Alibaba Group.

We will establish the brand's presence at an early stage in the prestige cosmetics market in China, which is growing rapidly due to heightened awareness of beauty.

Soichi Yamaguchi, head of the SENSAI brand group in the Kao cosmetics business division, said, "We will thoroughly strengthen our approach from all directions, including domestic EC, duty-free shopping, and inbound tourism, toward the rapidly growing prestige cosmetics market in China. In 2022. Is also planning to open a physical store in Japan. "

Comments

Post a Comment

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

 L'Oréal Group, the world's largest cosmetics manufacturer, has recently entered into a new multi-year research and technology partnership with Brisometer, one of the world's most innovative and accurate climate tech companies. Announced to do. Based in Israel, Brisometer is a leader in providing environmental information such as air quality, pollen and fire, with accurate and practical environmental data and in-house to improve people's health and safety. Offering a site.
Read more

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T
Read more

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics

 The Japan L'Oreal Research & Innovation Center, the research and development division of the world's largest cosmetics company L'Oreal Group in Japan, uses useful ingredients of cosmetics obtained from plants through joint research with pharmaceutical manufacturing company L'Oréal Co., Ltd. We have succeeded in developing "Active Delivery Capsule". This capsule contains useful ingredients in a high concentration in the capsule membrane, and at the same time, by enclosing various other useful ingredients in the capsule, it is possible to protect them from oxidation and alteration, and to maintain long-term performance and stability. Become. Previously, capsules only contained useful ingredients inside the capsule, but this new capsule is L'Oréal's first seamless capsule in which the useful ingredients of cosmetics themselves are the main constituents of the capsule membrane. Milotamunus flaberifolia is a plant that lives in southern Africa. In the
Read more