Kao opens SENSAI flagship store in Tmall, China

 On September 9, Kao opened the flagship store of Kanebo Cosmetics' super prestige brand "SENSAI" at China's largest B2C online shopping mall "Tmall" operated by Alibaba Group.

We will establish the brand's presence at an early stage in the prestige cosmetics market in China, which is growing rapidly due to heightened awareness of beauty.

Soichi Yamaguchi, head of the SENSAI brand group in the Kao cosmetics business division, said, "We will thoroughly strengthen our approach from all directions, including domestic EC, duty-free shopping, and inbound tourism, toward the rapidly growing prestige cosmetics market in China. In 2022. Is also planning to open a physical store in Japan. "

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