Hoshi no Kuni Shoji to achieve the vision of "If you buy cosmetics properly, Hoshi no Kuni"

 Hoshi no Kuni Shoji, which has four cosmetics specialty stores in Hokkaido, was forced to temporarily close for about 50 days from April to May last year due to the issuance of a state of emergency.

Sales for the previous fiscal year (February 2020 to January 2021) were almost flat at the Aeon Iwamizawa store located in the suburbs, but were almost flat compared to the same period of the previous year. Three stores supported by CREE'MARE (hereinafter referred to as “Kurimale store”) were affected by Corona, and the total cosmetics business remained in the 70% range compared to the same period of the previous year, and the number of members who visited the store twice a year was 91%. rice field.

President Naoki Takase said, "It's the time of the corona sickness, and we have no choice but to improve our basic physical strength as a company." We are looking for opportunities for recovery by focusing on new initiatives and employee education that utilize SNS such as LINE and YouTube.

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