Started efforts to realize healthy beauty by matching with Shiseido Research Institute, a habituation application management company

 A10 Lab Inc., which develops the habitual application "Minchare", announced on September 16th, in a matching business sponsored by Kanagawa Prefecture, an open innovation program "Shiseido Global Innovation Center (GIC)" led by Shiseido's R & D base "Shiseido Global Innovation Center (GIC)". Announced that it matched with "fibona".

This project in Kanagawa Prefecture is called "BAK PARTNERS CONNECT 2021", and by creating co-creation between companies based in Kanagawa Prefecture and venture companies, various issues that have become apparent due to the spread of the new coronavirus infection. It is a project aiming for a solution.

In addition, "fibona" ​​consists of four activity plans, and is a program for co-creation with the outside with the aim of creating new value in the beauty field and creating innovations that go beyond cosmetics.

In the future, A10 Lab's digital peer support app "Minchare" * will utilize its knowledge of behavioral changes and Shiseido's knowledge of beauty to foster positive feelings by connecting with peers who share the same feelings through beauty. To evaluate.

* Digital peer support: Friends in the same situation interact online and help each other through apps and web services. "Peer" means companion, and "support" means support.

The purpose of the test is to realize "healthy beauty" of women who are feeling isolated and physically and mentally ill due to corona damage, together with "fibona". Through peer support, you can connect with friends who share the same feelings through polite cosmetology, and foster positive feelings and support behavior change by making fun and habituation.


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