About half of Korean cosmetics users are teenage women. Usage rate decreases with each generation rise

 TesTee Inc., which develops online research business, conducted a survey on Korean cosmetics on September 10th, targeting 4,029 women in their teens and 30s (986 women in their teens, 1,187 women in their 20s, and 1,856 women in their 30s). Announced the results of.

This was carried out by the owned media "TesTee Lab" for young people operated by the company.

According to the report, 51.0% of teens answered that they still use Korean cosmetics, 43.1% of those in their 20s, and 27.3% of those in their 30s.

16.9% of teens, 21.1% of those in their 20s, and 23.7% of those in their 30s answered that they had used it before.

Furthermore, as a result of asking the people who answered "I still use (Korean cosmetics)" about the items they are using, "Eyeshadow" is the number one in their teens and 20s, and they are in their 30s. The first place was "skin care".

In addition, the company said that although there is no big difference in the items used, it was found that the ranking of the items used differs depending on the age.

When asked why Korean cosmetics users bought Korean cosmetics, there was a difference depending on the age group, saying that teens had "good package design" and those in their 20s and 30s had "cheap prices". The company also said that the reason for the purchase was "a significant change was seen in the ranking of teens in particular."


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