Transferred three luxury cosmetics brands from Shiseido to a US fund

 Shiseido Co., Ltd. announced on August 26 that it will transfer three prestige makeup brands, "bare Minerals," "BUXOM," and "Laura Mercier."

The transfer method is related assets to a corporation invested by the private equity fund Advent International Corporation (Advent / Massachusetts, USA) through Shiseido Americas Corporation (SAC / Delaware, USA), which is the headquarters in the United States and its consolidated subsidiary. By concluding an agreement to transfer (including shares of a subsidiary of SAC).

The decision regarding the business related to the above brands and the transfer of employees to Advent in France will be made after the information is provided to the employee representatives and the consultation process is completed based on the French Labor Law.

In the midst of rapid changes in the external environment such as the effects of the new coronavirus infection, the company will place importance on profitability and cash flow for the three years from 2021 to 2023, and will solidify its foundation as a "skin beauty company." We are promoting efforts to make it.

This transfer is part of that management strategy.

The company says that the funds acquired through the transfer will be used for investment in fostering and acquiring the most important brands such as the skin beauty field, digital transformation, and strengthening the production system and innovation.

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