Shiseido Develops World's First Hybrid Prescription Lipstick That Does Not Transfer Color

 Shiseido has used new oil control technology to develop the world's first hybrid prescription lipstick with unprecedented new value.

This time, with a new oil control technology that utilizes the ingredients originally developed by the company, we succeeded in achieving both the difficulty of color transfer to the mask and the maintenance of a fresh and transparent finish.

This technology will be installed in the "MaQuillage Dramatic Lip Tint" (5 colors, 9g each, reference retail price: 2530 yen) to be released on October 21st.

The company has been developing lipsticks that have both gloss and color by utilizing its own oil control technology, but it is more rubbed than contact with a cup-like surface. There was still a problem in dealing with the secondary adhesion to the generated masks.

Therefore, we have developed a new oil control technology this time, and challenged the development of a lipstick that does not easily transfer color while having a fresh and transparent finish.

It is generally known that water and oil do not mix as they are, but there are some that do not mix with each other.

This time, the oil control technology has been further evolved, and two types of oils, a unique ingredient, a tint ingredient, and an adhesive oil and a coat oil, have been mixed into a water-based gel.

When you apply the mixed gel to your lips, the tint component dyes your lips, and the two oils automatically form a "coat layer" and "adhesion layer" on your lips with the support of your own ingredients. It is divided into two layers, and about 5 minutes after application, a very glossy and smooth film is formed on the surface.

As a result, we succeeded in achieving both the difficulty of color transfer to the mask, which has been an issue so far, and the maintenance of a fresh and transparent finish.

Utilizing this technology, we have developed a lipstick that is hard to stick to the mask and keeps the color fresh.

In the future, we will continue to meet customer needs, and even in a new normal life, we will support a life where you can freely choose your favorite usability and finish and enjoy makeup.

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