Cumulative sales of Naris cosmetics and Freeria reach about 15 million units

 As for Naris cosmetics, the aging cosmetics "Freeria" sold by the Co-op has reached a cumulative total of about 15 million units (14,657,359 units) at the end of March 2009 since its debut nationwide in September 2000. announced.

"Freeria" is the first domestically produced rose in a dedicated rose garden in Japan, while realizing "development participation", "information transmission", "reasonable price", "plant raw material", and "safety and security", which are the five commitments of co-op cosmetics. As a cosmetic product used, it was first released at Tokai Corp. in September 1999, and made its nationwide debut a year later.

Initially, it was a brand with only two types of lotion, but it has been renewed five times in about 20 years, and now the sixth generation "Freeria" has six basic skin care items, two special skin care items, and whitening. The lineup has been expanded to a total of 23 types and 37 items, including 4 types of skin care items, 10 types of make-up items, and 1 type of UV items.

The roses contained in Freeria are hand-picked by professionals at the exclusive rose garden "Naris Rose Garden" in Tome City, Miyagi Prefecture, which has a site area of ​​about 10,000 tsubo and cultivates more than 10,000 stocks. Only those with high freshness are selected. Approximately 6 tons of domestic roses are extracted annually by a special method called low-temperature low-pressure distillation and blended as a "rose extract" (moisturizing ingredient).

Comments

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics