Cosmetech Japan performed well with proposals to meet Corona's needs

 Cosmetech Japan (Headquarters: Chuo-ku, Osaka, CEO and CEO, Kensuke Fujimoto) is developing products that quickly capture new needs in Corona, with its strength in planning proposals, and is performing well at 120% year-on-year. It has changed to.

The company has always promoted new initiatives with a sense of speed even in the case of coronavirus.

In April 2020, we launched the "Plan to lose to Corona", items that care for mask troubles, items that solve problems in telework, items that care for rough hands due to hand washing and disinfection, and other products that are needed only in the Corona era. Proposed.

"By proposing a plan to quickly approach the corona wreckage, we were able to get the attention of customers who were reluctant and lead to commercialization." 

Furthermore, in order to create a next-generation business model that is not bound by conventional concepts, all employees have been breasted again, and the ideas that emerged in that have been realized one after another. As one of the new initiatives, it has promoted business matching.

"Because we get to know our customers' business models deeply through OEM, we also understand their strengths and weaknesses. We have helped to connect our customers' companies in a win-win relationship by taking advantage of these aspects. Some successful cases have emerged, which has led to new business opportunities for us. "(President Fujimoto)

A virtual exhibition has been held since January this year. Proposals for the New Normal era were well received, and many led to commercialization. It is said that the video and virtual design were produced in-house without outsourcing.

In the future, we plan to develop a hybrid-type exhibition that combines the strengths of virtual and the goodness of real.

Comments

Post a Comment

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

 L'Oréal Group, the world's largest cosmetics manufacturer, has recently entered into a new multi-year research and technology partnership with Brisometer, one of the world's most innovative and accurate climate tech companies. Announced to do. Based in Israel, Brisometer is a leader in providing environmental information such as air quality, pollen and fire, with accurate and practical environmental data and in-house to improve people's health and safety. Offering a site.
Read more

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

 Moisturizing, brightening, aging care with one SONOKO Corp., which develops food, supplement and cosmetics businesses, released a new facial mask "THE SONOKO White Mask" on September 1st. "SONOKO" is famous as "Queen of Whitening" and is a brand founded by Sonoko Suzuki, who has established herself as a leading expert in beauty and health as a culinary and beauty researcher. Cosmetics are carefully selected as beauty ingredients that are naturally derived. This product is a highly functional facial mask that adds the unique ingredient "Queen of White (R)" to the "white mask" that can complete moisturizing, brightening, and aging care with just one. "THE SONOKO White Mask" pursues detoxification effect, moisturizing, brightening, aging care, and turnover by clay. It removes dead skin cells and dirt, cares for dullness and turbidity of adult skin, enhances moisture and transparency, and leads to radiant, bright and firm skin. T
Read more

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics

 The Japan L'Oreal Research & Innovation Center, the research and development division of the world's largest cosmetics company L'Oreal Group in Japan, uses useful ingredients of cosmetics obtained from plants through joint research with pharmaceutical manufacturing company L'Oréal Co., Ltd. We have succeeded in developing "Active Delivery Capsule". This capsule contains useful ingredients in a high concentration in the capsule membrane, and at the same time, by enclosing various other useful ingredients in the capsule, it is possible to protect them from oxidation and alteration, and to maintain long-term performance and stability. Become. Previously, capsules only contained useful ingredients inside the capsule, but this new capsule is L'Oréal's first seamless capsule in which the useful ingredients of cosmetics themselves are the main constituents of the capsule membrane. Milotamunus flaberifolia is a plant that lives in southern Africa. In the
Read more