Contribute to SDGs with a sustainable manufacturing process. Organic ethanol made from rice

 Bajji Co., Ltd. (Headquarters: Taito-ku, Tokyo, CEO: Shinkazu Kobayashi), which provides the emotion sharing app "Feelyou", proposes "Feelyou Shop" that proposes self-care products that match emotions. ), We will start selling the room diffuser "Daijina Moment" that is close to the daily life of Corona.

Development background

Feelyou's self-care items are based on the concept of "It's OK Not to be OK-sometimes good and bad. Accept yourself as you are." Made in Japan, using naturally derived ingredients, and using no animal ingredients. We are particular about quality and plan and manufacture.

In a difficult situation all over the world, there is no end to comparing the difficulty with others. I'm still not doing my best. I made a Feelyou original room diffuser to snuggle up to your daily ups and downs.

Feelyou Shop products are characterized by product names that give you an opportunity to talk about mental care. The room diffuser this time was named "a key moment".

 I hope you can spend every moment in your own way, even if you are busy every day. Based on the scent of Aomori Hiba, bergamot, patchouli, cypress, rosemary, etc. are blended. A relaxing scent that gives a gentle and profound feeling, like the moist soil and trees of the night forest.

In addition, walnut material is used for the lid part. It gives you calm whether you look at it or touch it with your hands.

Collaborative development with sustainable product development experts

The room diffuser "Daijina Moment" was developed in collaboration with Fermenstation Co., Ltd., which develops and manufactures ethanol and sustainable cosmetic ingredients using our unique fermentation and distillation technology. Manufactured with consideration for sustainability and the environment.

Contains organic ethanol made from organic rice cultivated by cultivating unused land.

・ We grow rice that protects biodiversity by organically growing pesticide-free and chemical-free fertilizers.

・ We are preventing the devastation of land by effectively utilizing idle land, which tends to be a hotbed for pests and illegal dumping.

・ Ethanol produced in Oshu City, Iwate Prefecture is used for the room diffuser "Daijin Moment".

■ Zero waste manufacturing process

 ・ Ferment organic rice to ethanol. Fermented lees are used as raw materials for cosmetics and as high-quality food for livestock of local farmers to realize a manufacturing process that does not generate any garbage.

We make full use of the precious natural Aomori Hiba oil, which can only be obtained from 100 kg of Aomori Hiba lumber.

 "Aomori Hiba Oil" is an essential oil obtained by steam distillation of the wood of natural Aomori Hiba, which is known as one of Japan's three major forests. Contains about 2% of "hinokitiol", a component with extremely excellent antibacterial properties as a natural product.

 Aomori Hiba Oil is expected to have tranquilizing effect, antibacterial effect, insect repellent effect, deodorizing and deodorizing effect, and its use research is being promoted in various fields such as medical treatment, agriculture, and food. We believe that it is an oil that has all the elements required for corona damage.