China's perfume market is projected to exceed 15.4 billion yuan by 2025

 Although the Chinese perfume market was sluggish due to the spread of the new coronavirus infection, it is recovering rapidly and it seems that future growth will accelerate. Global market research firm Mintel announced on the 13th that China's perfume market will grow at an annual compound interest rate of 17% over the next five years, with market sales reaching 15,439 million yuan by 2025.

Alice Lee, associate director of beauty and personal care at the company, analyzes that Chinese beauty consumers are becoming more mature and more interested in luxury items such as perfumes. The wellness market is also beginning to open up, and perfumes are believed to serve as a means of achieving more emotional effects and to help consumers show their personality.

According to a Mintel study, natural ingredients are the number one consideration for consumers when buying perfumes. Consumers in urban areas of China claim that natural ingredients (66%) are a more important purchase factor than long-lasting scents (59%) and fragrance notes (50%). In addition to ingredients and scents, consumers also consider specialty, and perfumer production of fragrances (48%) is more important than high-end brand image (41%). Also, as gender-free interest grows, so does the obsession with women's and men's products (31%).

A survey of sales channels revealed that online users are on the rise. According to the company's survey, nearly 70% of urban consumers in China buy perfumes from domestic shopping sites, followed by brand counters / specialty stores (52%) and cosmetics retailers (27%). .. The number of duty-free shop users is also increasing. Considering both offline duty-free shops (19%) and online tax-exempt shopping platforms (19%), about one-third of respondents buy perfumes from tax-exempt channels. As the focus of perfume purchases shifts online, reviewing online product reviews (64%) outperforms over-the-counter trials (54%) as the most important step in making a consumer purchase decision. 

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