"Charging Okinawa's Nature Power" New Series Debuts

 "Ryu Spa Botanical", which stands out in vivid colors, is a new series released in the spring of 2020 by Point Pure Co., Ltd., a remote island "Kumejima" 100 km from Naha.

Since ancient times, Kume Island has been called "Kumi no Shima" in the sense of "the most beautiful island in Ryukyu." It is said that the clean water "Kumejima Deep Sea Water" pumped from the beautiful sea 612m surrounding the island by global deep circulation is refined into special water for cosmetics by our own manufacturing method and used as the base of almost all products. Stick to luxurious specifications.

"Ryu Spa Botanical" series The concept of the Botanical series is "to charge the skin with the nature power of Okinawa". In addition to deep sea water, we are particular about natural materials that are as strong as the ultraviolet rays of Okinawa.

Point Pure Co., Ltd. was founded in 2001 by President Atsushi Omichi, who was running a hairdressing and beauty salon in Kume Island at that time. We have consistently worked to improve the technology and quality level in R & D and manufacturing, sticking to manufacturing on Kumejima, and have sent natural cosmetics and quasi-drugs from remote islands of Okinawa to all over Japan and overseas.

Botanical was developed as it celebrates its 20th anniversary. I wanted to make it the "entrance product" of Okinawa cosmetics by designing it so that the single item stands out and the customer wants to pick it up intuitively.

The important thing here is to "tell directly". At the same time as the product was released, we made a plan to open a flagship store in Okinawa Prefecture. Therefore, we consulted with the Okinawa Office of the Small and Medium-sized Organization and matched experts who can provide guidance and advice on package design and store VMD (visual merchandising) development at the same time. With the addition of experts, the promotion of the project accelerated, and last spring, we opened a store in Chatan Town on the main island of Okinawa and made our debut. Despite the difficult situation with few overseas customers, sales are strong with the support of local and domestic customers, and a new store will open on Naha Kokusai Dori this spring (2021).

It is expected to be a challenge from remote islands to energize the entire Okinawa cosmetics industry.

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