Alpenrose holds new product launch of "La Casta"

 Alpenrose will release three new hair lotions and two out bath treatments from the natural hair care brand "La Casta" for the first time in two years on September 1. Prior to that, a new product launch was held online on August 3rd.

There are three types of hair lotion: "Aroma Esthe Hair Lotion Smooth", "Same Emollient", and "Same Moist" (150 ml each, 1760 yen). Smooth is for people with fine hair or those who tend to get tangled. While repairing the inside of the hair, tighten the cuticle and make the hair smooth and smooth to the fingers. It has a fresh citrus scent. Emollient is for people who are concerned about thick hair and dryness and spread. While keeping the moisture inside the hair, it repairs damage and leads to cohesive and soft hair. It has a calming citrus floral scent. Moist is for normal hair and people who are worried about damage, and while adjusting the cuticle, it moisturizes the core of the hair and makes it moist and supple. A floral scent with a sense of well-being.

At the recital, Ishii brand manager explained the company profile of Alpenrose and the outline of the "La Casta" brand. "La Casta", which celebrates its 25th anniversary this year, has been set under the theme of "plant vitality and healing" since its birth in 1996. Focusing on essential oils that have many potentials to work on beauty and health, we use carefully selected organic essential oils and organic plant materials. While delivering the blessings of nature to hair and skin, we have cultivated it as a brand where you can feel comfort with all five senses.

At the milestone of the 25th anniversary, the brand aims for "praised hair." We thought that it was important to clear the three conditions: -color, glossy, well-shaped, and smooth feel, and we developed a new product to realize this. It's a group.

"I want you to aim for hair that can be complimented by daily layered care."