2021 Latest trends in overseas expansion support, making a unique strategy to win in China essential

 In the cosmetics industry, entry into the Chinese market is accelerating, and cross-border e-commerce that sells at huge malls such as "T₋mall" is becoming the mainstream.

The flow has been spurred by the corona wreck, and each company including major companies has promoted sales expansion measures in line with the huge sale set up by the mall, and Shiseido also achieved sales of "W11 (Single's Day)" last year more than double the previous year. did.

Against this background, market competition has intensified, and sales can no longer be expected from "Made in Japan," which once gained appeal.

Each company aims to increase awareness through aggressive marketing, but the theory of the Chinese market is very different from that in Japan, and it is not straightforward for new companies to increase awareness and sales from scratch.

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