The degree of understanding of men's makeup is 37% for both men and women. The reason why I don't make up is because I'm not interested. July 28, 2121

 Neo Marketing Co., Ltd. (Shibuya-ku, Tokyo / CEO: Mitsunobu Hashimoto), which provides consumer-oriented marketing support, conducted a "Men's Makeup" on July 28, targeting 998 men and women aged 15 to 69 nationwide. The results of a questionnaire on the theme of "penetration and understanding" were released.


Regarding "what do you think about men's make-up", the ratio of "agree / slightly agree" to "doing make-up itself" was 37.9% for both men and women, which was less than half.

According to gender, 70.3% of "men who make up" answered "doing make-up itself", and 18.0% of "men who do not make up" answered "agree / slightly agree". became.

On the other hand, 37.2% of "women who make up" said that men "agree / slightly agree" with the make-up itself, and 26.4% of "women who do not make up" said "agree / slightly agree" with the men's make-up itself. did. Also, when I asked men who don't usually make up for the reason, about half of them said that they were not interested.

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