Shiseido wins the top share of purchase amount in 2022 in the wrinkle improvement market

Shiseido, the "ELIXIR" brand wrinkle cream, which has maintained the number one share in the wrinkle improvement market for four consecutive years (INTAGE SLI, September 2017 to December 2021), was released last year for the first time in two years. It is said that it has regained the top share in purchasing value (INTAGE SLI, January 2010-December 2010).


In 2022, we tried to create touch points by combining different approaches of digital communication and newspaper insert flyers.

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