The 2022 hair care market will tend to seek both environmental friendliness and performance

 The size of the hair care and hair makeup market in 2022 is expected to grow by 4.2% year-on-year to 666.5 billion yen.


In in-bath hair care for home use, daily care such as shampoo has reached a certain level of usage, so it seems necessary to increase the number of steps by stimulating demand for special care such as hair masks and packs in order to expand the market in the future.

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