Kao Corporation in China Starts 2022 Cleanliness and Water Conservation Campaign in China with New Contents

 Kao Corporation (China) Investment Co., Ltd., a local subsidiary of Kao Corporation in China, co-sponsored the environmental protection activity "China Cleanliness and Water Conservation Campaign (Qing Li Mei Li China)" on the 21st in collaboration with the Publicity and Education Center of China's Ministry of Ecology and Environment. Announced that it will start in September with new content. With the new start, we will continue to focus on university students, soliciting activity proposals from universities throughout China on environmental themes such as "plastic reduction," "low carbonization," "biodiversity," and "sustainable development." Conduct campaigns to support the implementation of selected proposals and public relations activities of the university.


This time, the company plans to further focus on China's strategic direction of prioritizing the environment and fuse Kao Group's strategies and practices in environmental protection. We will support Chinese university students to develop more diverse activities and deepen their thinking about environmental issues.

This year's campaign will combine "online + offline" activities, and already on September 1, the National Small Grants Program for Universities and the 2022 Mini-Program have been launched. So far, 154 university associations have submitted proposals, and for the next three months, users will be able to check the results of their activities, check the details of their activities, and submit proposals through the app. can. After the application deadline, the shortlisted projects will be implemented with the support of the Promotion and Education Center of the Ministry of Ecology and Environment and Kao (China). Awards will be given after the program ends, and a closing ceremony will be held in November.

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