Isehan, kiss lip armor makes a good start

 In the lip and lipstick category, where the market remains sluggish, the tint lip "Kiss Lip Armor" released by Isehan under the "kiss" brand in April this year is sold out in a few hours on the day of its release at the company's official online store. It is in the limelight.


Before the release, we promoted a communication strategy centered on SNS. Myra Arai, who was appointed as a brand image model, also supported the response of the Web CM, and on SNS, "I'm worried about the product name" and "# armor tint" were talked about.

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