What is the position of Japanese brands in the growing Chinese UV care market?

 Looking at cumulative sales from January to October 2021 in Chinese e-commerce (Tmall, Taobao), while many skin care products recorded negative growth year-on-year, only cleansing and UV care products It was a positive growth.

Cumulative sales in the UV care market are 689 million CNY, growing 3% year-on-year, and the overall skin care market occupies about 7-9%.

As a result of analyzing the top 500 brands with cumulative sales from January to October for the last three years by dividing them into mass mass stage premium, the premium UV care market shows a growth trend in all of the number of brands, product sales volume, sales, etc. ing.

From January to October 2021, among the top 500 brands of UV care, 119 brands had an average selling price of 200 CNY or more, which is an increase compared to the number of brands in the same period of 2019.

In addition, the cumulative sales of premium brands from January to October 2021 was 2.18 billion CNY, and the ratio of sales was 32%, surpassing the master stage market for the first time in the last three years, showing the second largest ratio.

It is made in Japan that drives the premium UV care market in China.


In Chinese e-commerce, sales of Japanese-made premium UV care products are continuously increasing, leading the premium market while maintaining a market share of over 60%, and solidifying its position.

The number one sales in the premium UV care market is "ANESSA" in Japan, which is steadily showing a high performance compared to other brands, and has recorded a high sales growth rate of 22% year-on-year.

In addition, "ANESSA" is ranked first in the UV care market sales ranking of Tmall / Taobao as a whole, and is the best-selling product in the UV care category while showing an occupancy rate of 11% of the total sales of the top 500 UV care brands. I keep the position of.

In addition, among the top 10 premium brands, there are 6 Japanese brands including "ANESSA", all of which have recorded positive growth year-on-year, so it is expected that they will continue to perform well in the future. 

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