Shiseido Japan Holds "SHISEIDO" Spring / Summer 2022 New Product Launch

 On February 1, Shiseido Japan held an online spring / summer 2022 new product launch event for "SHISEIDO," which operates in 88 countries and regions around the world.


Miho Matsumura, the SHISEIDO brand manager, said on behalf of the organizer, "2022 is the 150th anniversary of Shiseido, so we will develop various campaign visuals and limited edition products with gratitude for the anniversary. Brand" SHISEIDO " We have been able to continue to develop with the support of everyone for the last 150 years. We would like to convey the value of Japanese beauty from the brand "SHISEIDO". "


To commemorate the 150th anniversary of the brand's founding, a limited quantity package (100mL, 8800 yen) of "Eudermin", which is also a symbol of the brand's history, will be released from April 1st.

In Japan, it will be deployed at cosmetics specialty stores, general merchandise stores, and about 1000 drug stores nationwide. In 1897, when Shiseido started its cosmetics business, it was formulated by applying cutting-edge Western pharmacy technology, and the reprinted glass bottle at that time, which was released for the first time, has a prism color that expresses a shining future and Shiseido's original Karakusa design. provided. Recyclable glass bottles and FSC-certified paper are used for one case, making it a special package unique to the 150th anniversary that supports a sustainable and beautiful future.


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