Shiseido Establishes "Shiseido Creative"

 From January 2022, Shiseido established "Shiseido Creative" by making the creative division, which handles advertising and cosmetics package design, a wholly owned subsidiary.

The new company aims to design a new future beauty while valuing the idea that creative based on the sensibilities that Shiseido has cultivated since the establishment of the "Design Department" in 1916 creates corporate value.

PURPOSE, which shows the relationship with society and the significance of existence, is defined as "Believe in the power of beauty and creativity and bring excitement to the world." To enrich.

The symbol mark is based on the image of a taut sail that receives the wind of a new era.


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