Kanebo adopts beach-friendly prescription with "Aly" renewal

 On February 12, Kao will renew the Kanebo cosmetics sunscreen brand "ALLIE" as a "sunscreen that keeps the beauty of the world" brand, and will release the "Allie Chrono Beauty" series.

In this renewal, we adopted a "beach-friendly prescription" designed in consideration of regulations in some countries / regions / beaches such as Hawaii and Palau. In addition, SPF50 + / PA ++++ has a high UV protection effect, a non-greasy feel, and a beautiful skin finish, making it a quality that can be enjoyed beautifully on any beach in the world.

Since its birth in 2000, Allie has pursued both a high UV protection effect and good usability, and in the spring of 2021, captured the change in make-up consciousness due to the normal wearing of masks, and skin with just a sunscreen. We have made proposals with added value in line with the times, such as the release of "No Foundation UV" that makes you look beautiful.

With "Think Sustainability, Be Beautyful." As the brand concept, Allie will offer new value propositions that broaden the definition of beauty that incorporates sustainable ideas.

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