Sangi appeals to the world as a pioneer in ingredient research

 Sangi, which develops a whitening high-performance toothpaste brand that contains the unique active ingredient "Medicated hydroxyapatite <mHAP>" centered on the "Apaguard" brand, started overseas business in 2011, starting with export to Russia. , Has expanded to 20 countries around the world (as of November 30, 2021).


As with the Japanese market, it is positioned as a high-priced brand, so in addition to regular sizes, entry sizes (50g) that are easy to try are available in each country where it is developed. In addition, the product is designed to attract users by including a Noh book that describes the features and functions of the unique active ingredient <mHAP> in the language of the country in which it is sold to promote product understanding.

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