Hair care / skin care products containing indigo from Tokushima prefecture

 A shampoo and treatment that contains Tateai and Obaku, which are both sustainable and functional.

From the company brand "LHOOQ (R)" of Blue Knot Co., Ltd., which supports the primary industry, regional revitalization and business succession through the development of hair care and skin care products, triptan shampoo and abundant polyphenols are attracting attention with Tateai from Tokushima Prefecture. Shampoos and treatments containing triptan, which is expected to be anti-pollution, will be on sale from December 15th. "LHOOQ (R)", which was launched in 2014 as a salon-only product, has been renewed with the launch of this product, and has a sales channel such as wholesale from salon-only products to conceptual shops that focus on environmental issues and food education. Spread it out.

20 years involved in cosmetics development, environmental pollution such as plastic problems and water pollution in the cosmetics industry. Also, I often hear about "business succession problem, reconstruction of primary industry". On the other hand, despite the fact that there are many wonderful producers in Japan, we have found the beginning of solving the problem by relying on imports for most of the plant-derived raw materials. Succeeded in using indigo stems, which are rich in ingredients that are said to be good for the skin and hair, as raw materials. To a new monetization channel for indigo producers. Through hair care and skin care products with diffusive power, we aim to inherit the original purpose of indigo dyeing as a medium to know the local culture and to industrialize it by producing cosmetic raw materials.

Comments

Popular posts from this blog

L'Oréal forms research and technology alliance with Israeli climate tech company

"THE SONOKO White Mask" for moisturizing and transparent skin of adults

L'Oreal Research & Innovation, Morishita Jintan Co., Ltd. and L'Oreal's first successful development of cutting-edge "active delivery capsules" made of useful ingredients for plant-derived cosmetics