Entering new fields in beauty care business such as lion and color cosmetics

 From the fall of 2021, Lion has made a full-scale entry into the beauty care business, which is a new field for the company, in Indonesia and Singapore, respectively.


Until now, in the ASEAN / beauty care field, we have developed local brands in the categories of face care, hair care, body care, and deodorant for the low-priced / mass market. By catching up, we will continue to develop the mid-price range market, "the company said.


In Indonesia, the color cosmetics brand "AZZURA" (29 SKUs in total) was launched in September through the joint venture Lion Wings.

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