Entering new fields in beauty care business such as lion and color cosmetics
From the fall of 2021, Lion has made a full-scale entry into the beauty care business, which is a new field for the company, in Indonesia and Singapore, respectively.
Until now, in the ASEAN / beauty care field, we have developed local brands in the categories of face care, hair care, body care, and deodorant for the low-priced / mass market. By catching up, we will continue to develop the mid-price range market, "the company said.
In Indonesia, the color cosmetics brand "AZZURA" (29 SKUs in total) was launched in September through the joint venture Lion Wings.
Comments
Post a Comment