Shiseido, "Elixir Warm Makeup Remover"

 Shiseido will commemorate the nationwide broadcast of the new CM "Elixir Warm Makeup Remover" Refreshing "" of the warm-feeling type "Clear Hot Cleansing Gel AD" released by the aging care brand "Elixir" in September. On the 21st, "ELIXIR Warm Makeup Remover New CM Presentation" was held.

At the beginning of the event, Ms. Michiko Matsukawa, Elixir Brand Manager, explained the Elixir brand and new products.

ELIXIR is a global brand that is mainly targeted at women in their 20s and older, and is expanding mainly in Asia such as China. It has gained high recognition in Japan and has been highly recognized in the basic cosmetics (skin care) market main series ranking for 14 consecutive years. Obtained sales No. 1 (Intage SRI, January 2007-December 2008, estimated sales amount). In recent years, for the expanding aging care market, we have introduced skin care that improves the firmness of bare skin with the concept of "glossy balls". It gives plenty of moisture, smoothness and uniform firmness, and appeals to instantly lead to shining skin.


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