MiMC Omotesando opens its first flagship store that embodies the brand roots of "minerals"

 MIMC, which develops mineral cosmetics, opened its first flagship store "MiMC Omotesando" in Omotesando on August 30th.


In addition to having all the items of the mineral cosmetics brand "MiMC", the cosmetics brand "AQUA AQUA" for young people, and the lifestyle brand "MiMC ONE", it is an experience-based type that is linked with the dedicated app released at the time of opening and SNS / digital signage. Create store visit value as a store.


On September 4, we will open a flagship store in Hakata with the aim of improving the loyalty of existing customers and acquiring new customers. We talked to Aiko Kawasaki, the PR team manager of the marketing department.

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