Kose explains the aim of Web-BC SYSTEM development and future strategy

 Kose has developed an online counseling platform "WEB-BC SYSTEM" to present a new way of counseling using DX, and from September 16th, a counseling service for the high-prestige brand "Cosme de Corte". "Cosme de Corte Personal Beauty Concierge (PBC)" (reception = 10: 00-19: 00) has started operation.

Prior to that, on September 10th, a briefing session was held at the Nihonbashi head office for the press, and Mr. Taizo Mio, Manager of the Business Strategy Promotion Division, Selective Brand Division, and Mr. Kosuke Shindo, Group Manager of the Information Management Department, joined the new system. He mentioned the aim of the development of the company and future strategies.

For many years, Kose has grown with the strength of counseling sales where beauty staff (BC) serve customers face-to-face at retail stores, but in addition to diversifying lifestyles, corona sickness also overlaps, so it is non-contact and in a short time. With the demand for customer service, it has become difficult to provide the high-quality customer service that we have provided face-to-face.

Under these circumstances, a project to build an online counseling system was launched in May last year, and there was a fierce debate about how to build a high-level service that is comparable to over-the-counter customer service online.

As a result, we arrived at "development of an unprecedented epoch-making counseling service using DX".

By providing services on the Internet that are comparable to those at stores, it is possible to provide customers with benefits that are not tied to any place or time, and to present a more flexible working style that does not assume that BC will also come to work. It is said that it will be.


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