Bulk Homme makes its first foray into New York

 Bulk Homme, which develops the men's skin care brand "BULK HOMME", will open a POP UP store for a limited time from October 9, 2021 to January 23, 2022 in the space of Naked Retail in the SoHo area of ​​New York, USA. ing.

Bulk Homme develops men's skin care brand "BULK HOMME" in more than 10 countries and regions with the mission of "creating a brand with the world's No. 1 share". In February 2021, it entered the United States, the world's largest men's grooming market, and has been selling at official online stores, Amazon, and local variety stores.

This time, in order to further accelerate the expansion in the United States, we will develop a POP UP store in the Naked Retail in the SoHo area of ​​New York for a limited time in collaboration with the brand curation store "Naked Retail Group". rice field.

With the holiday season coming up, in New York, where the economic activity of After Corona is returning, we will promote the "minimization feeling package" and "product usage experience" that have been well received by local users.

Taking advantage of the development in New York, where the emerging brand D2C brand has made a big leap forward, we aim to spread the awareness of "BULK HOMME" to more sensitive local consumers.

Masataka Kiyo, director CGO, said, "In New York, where many D2C brands called unicorns were born, developing POPUP is a big challenge and a starting point for us. In the United States, where the economic recovery of With Corona is progressing, EC Private consumption is slowly returning to both retail and retail markets. It is positioned as a country that strategically cultivates the United States, which is one of the largest men's grooming markets, and is aggressively developing to spread "BULK HOMME" to local consumers. Will be promoted. "

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