Shiseido Supports Medical Activities by Donating Through Hand in Hand Project

 Shiseido conducted a "Hand in Hand Project" to convey respect and gratitude to medical professionals nationwide, and on July 26, a total of 503,771,457 yen (breakdown: profit of the target product 4). 994,392,207 yen, online support action 8,679,250 yen, donation from promotion performers 700,000 yen) and 30,000 "Shiseido Hand Cream N" were donated to the Japanese Nursing Association. This donation will be used to support medical activities such as providing support goods to medical sites nationwide.

The project calls for "hand-protection habits" to prevent infection by properly disinfecting fingers and to prevent rough hands by washing and disinfecting hands, and during the period of 5 months from February 2021, the target products sold by the company will be sold. An initiative to donate the benefits of hand soaps, antiseptic solutions, and hand creams to support medical practice. Together with the people who purchased the target products and more than 1,600 supporting companies, we worked on infection prevention with the same spirit of "I want to help medical professionals."

Toshiko Fukui, Chairman of the Japanese Nursing Association, said, "Wearing the protective equipment necessary for dealing with patients with coronavirus infection will make your whole body sweaty, so donations should be worn under personal protective equipment. We will use it to purchase cooling vests and oral rehydration solutions and provide them to nursing and medical sites through the prefectural nursing association. We will also provide hand creams to nurses who wash their hands innumerably. " ing.