Shiseido strengthens creative functions to create future beauty

 Shiseido will establish Shiseido Creative by making the creative division, which handles advertising and cosmetics package design, a wholly owned subsidiary.

The company aims to "global beauty company from Japan to win in the world", set a "re-build foundations for growth" as one of the pillars in the medium- to long-term management strategy "WIN2023 and Beyond", marketing innovation and organization to strengthen the "brand It is working to strengthen ".

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