Shiseido introduces "Drunk Elephant" from the United States in Japan

 Shiseido will introduce the US-based skin care brand "DRUNK ELEPHANT" acquired in 2019 to Japan from October 1st through exclusive development by the Mitsukoshi Isetan Group.

Through this, we will further grow into a brand that plays a part in the Prestige skin care brand, which is the company's earnings base.

"Drunk Elephant" is a biocompatible skin care brand launched in the United States in 2013 by the founder Tiffany Masterson, who self-taught ingredients and prescriptions from a passion to change the way skin care is done. We have a wide product lineup of facials, hair and bodies.

As part of its medium- to long-term management strategy "WIN 2023 and Beyond," the company is working to develop a skin beauty brand and expand its portfolio.

"Drunk Elephant" will expand its expansion area in the global market through synergies between its unique brand presence and Shiseido's global sales network, and will be sold in 25 countries and regions when it is launched in Japan.

"Drunk Elephant" has gained high support by capturing changes in the values ​​of a wide range of customers, including young people called Millennials and Generation Z.Mr. Tiffany Masterson himself has achieved accelerated growth through excellent digital marketing capabilities such as highly sympathetic communication that he sends directly to customers on social media and business development centered on EC.

At the heart of the brand philosophy is "ingredient subtraction" for the skin, which uses only ingredients and ingredients that support the ingredients and effects that directly contribute to skin health and can be unnecessary or adversely affect the skin. We are developing skin care cosmetics that are highly effective and suitable for the skin, such as not using raw materials.

In addition, the product is adjusted to a pH level that is less irritating, and by mixing multiple items to make a smoothie, you can lead to healthy, moisturized and balanced skin, and enjoy customized skin care routines every day. 

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